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BMG: Greatest Hits Pre-Orders Doing Well; Marketing Info
submitted by: Dominik
source: BMG Germany
date: April 26, 2000
1. There will be 2 versions of the "Greatest Hits" - an U.S. Version (order
No. 22 14626-2) and a European Version (order No. 21 75739-2). For both,
the pre-order at BMG already began on 4/3/00 and they are doing well.
BMG says, "According to the pre-orders, this double CD set has already
written music history even before it is released." The official sale for
Europe will start 5/15/00.
2. The Marketing Campaign for Germany:
HUGE TV campaign from 5/13/00 to 5/26/00 on: RTL, RTL2, VIVA, MTV Europe,
VOX, NBC-Europe!
National Radio Campaigns on: Energy Muc, Nbg, Berlin, HH, Radio SH, Radio
HH, Radio ffn, Hit Radio Antenne1, Radio Regenbogen, Radio7, Antenne Bayern,
Bayern3!
Ads and articles in: Gala, Marie Claire, Mädchen, Popcorn, Kultur Spiegel,
TV Today, GQ, Uni Spiegel, BRAVO Screenfun, @Online Today, McDonald´s
kino News, burger King Magazin as well as 14 of the beggest City Magazines!
Internet Campaign: Banner Ads on: Lycos-Home, Tripod, Fireball-Home, Tomorrow
Networld, TV Today Network - "Hit Tip Of The Week" by "DB-Deutsche Bahn-
(German Railway Company) which will run 50 different spots on all the
huge Info Walls across the country in the week of release!!!
3. There will be a VIDEO and DVD (Video Order: 21 30603-3) (DVD order:21
30603-9). They will be released, too, on 5/15/00. The Video will contain
ALL Videos that are available as to the tracks of the CD.
The DVD will contain this and even more: 4 Live tracks, Interviews (for
example with Clive Davis), Background info, ALL SONG TEXTS!!! and a Photo
Gallery!!!!! (Total of 25 Videos, 4 live tracks and background info+interviews,
Behind the scenes material, TV Show excerpts+++)
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