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Greatest Hits Promotional Blitz
submitted by: Robert
source: BMG pamphlet
date: March 9, 2000
To see a fax of this portion of the BMG pamphlet, click here.
The following information, along with the recently disclosed Greatest
Hits tracklisting, were all included in the pamphlet:
Music Type: Pop
Street Date: 5/9/00
Whitney Houston
the greatest hits
The Album:
An unprecedented two CD/cassette set, featuring all her classic #1 hits
and explosive remixes, plus previously unreleased rarities, fan favorites
and four incredible new tracks:
"Could I Have This Kiss Forever" Duet with Enrique Iglesias · Written
By Diane Warren · Produced by David Foster
"If I Told You That" Duet with George Michael · Produced by Rodney Jerkins
"Same Script, Different Cast" Duet with Deborah Cox
"Fine" Written & Produced by 0-Tip and Raphael Saadiq
The DVD:
Technologically groundbreaking featuring a fully interactive Whitney!
All her music videos
Exclusive interactive commentary by Whitney, filmed exclusively for the
DVD
Previously unreleased live performances spanning her entire career, including
her TV performing and acting debuts.
Rare behind the scenes footage from all of her albums, movies and videos,
and much, much more!
The Home Video:
All her classic music videos, plus exclusive interviews with Whitney &
Clive Davis!
The Set-Up
Radio: First single goes to Top 40, R&B, Crossover and AC in mid-April
Video: Clip serviced to MTV, VH1, BET and THE BOX in mid-April
P.O.P: Special stand-ups, flats, posters, bin cards, cloth banners,
counter cards and much more.
Advertising: Massive national television, radio and print campaign.
Web Marketing: Full web blitz with exclusive chats, major contests
and more.
Publicity
Television:
Academy Awards - 3/26
Full hour on Oprah - 5/9
Arista 25th Anniversary Special - 5/15
One hour primetime CBS Special - June
Print:
Major features (including covers) confirmed for Rolling Stone,
Entertainment Weekly, Vibe, InStyle, TV Guide, Parade, Out, Jane and
many more.
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