Arista comments on its marketing strategy in the November 27 issue of Entertainment Weekly:
Whitney Houston, My Love Is Your Love
Houston's first non-soundtrack album in eight years had little prerelease hype. Why? It almost wasn't ready by the 17th, the release date of "When You Believe," her Egypt duet with Carey. Says Arista exec VP Charles Goldstuck, "Additional setup time would have helped us the first week, but we think its potential life cycle is the next 52 weeks."
