Listen to Whitney Radio

My Love Is Your Love

Join us to get full access to all streaming media. It's free!
* no downloads permitted.

Arista's Excuse hide



Arista comments on its marketing strategy in the November 27 issue of Entertainment Weekly:
Whitney Houston, My Love Is Your Love
Houston's first non-soundtrack album in eight years had little prerelease hype. Why? It almost wasn't ready by the 17th, the release date of "When You Believe," her Egypt duet with Carey. Says Arista exec VP Charles Goldstuck, "Additional setup time would have helped us the first week, but we think its potential life cycle is the next 52 weeks."

back to top

Comments hide

No comments to display.

back to top

Add Comment

You must be logged in to post comments...
You don't have an account yet? Sign up! It's free.