They think that is what sells, I was going to buy one they did of Michael Jackson until I found out it was bunch of speculation inside it. I really just buy these magazines for the pictures, the articels usually include stuff I already know or rumors and such. The Life Magazine one is really nice.
Rolling Stone also did it with the previous cover story from 1993 -- "Whitney Gets Nasty" or something to that effect. All she did was curse during the interview. SMH